disillusionment

Naomi Carter, 24, said there was both a lack of awareness and "disillusionment" about the local elections, as people had thought there would be a "revolution" following the results of the general election last year.

The party's set up a visible office in the middle of a shopping centre in Runcorn, emblazoned with branding, and is trying to tap into a sense of political disillusionment with other parties.

In contrast to the sweeping language of ending homelessness that led to disillusionment over previous tax measures, it adopted moderate goals that it considered attainable.

Campbell says he hopes to echo some of Donald Trump's success in the US, capitalising on a strong sense of voter disillusionment in the area.

Politicians, newspapers and television talk shows have all been busy dissecting the changes, often in a tone of bitter disillusionment.