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loss leader

noun

a popular article that is sold at a very low price or at a loss for the purpose of attracting customers to a retail store.

loss leader

noun

an article offered below cost in the hope that customers attracted by it will buy other goods

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Other Word Forms

loss-leading adjective

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Word History and Origins

Origin of loss leader¹

First recorded in 1920–25

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Example Sentences

Examples have not been reviewed.

This is because carrots are often chosen as "loss leaders" in supermarkets.

From

Experts told the Pepperoni team it was a loss leader; only supermarkets could turn a profit by bringing in bananas from South America.

From

“Dairy is a ‘loss leader’ at the grocery store,” she said, and is often the major incentive for other items in the store.

From

In the early decades of the TV, it was acceptable for news to be a financial loss leader.

From

A loss leader and a billboard food for nearly every casino on the Strip, prime rib became the perfect dish for a town branding itself as the vacationland of middle-class luxury.

From

loss function lossless

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