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packaging
/ ˈæɪɪŋ /
noun
the box or wrapping in which a product is offered for sale
the design of such a box or wrapping, esp with reference to its ability to attract customers
the presentation of a person, product, television programme, etc, to the public in a way designed to build up a favourable image
the work of a packager
Word History and Origins
Origin of packaging1
Example Sentences
Over the years, visual presentation has been recognized in the packaging field under various names.
In some shops we visited in Yorkshire, the colourful packaging of single-use vapes was still very much visible on the shelves.
These items are popular with customers who only find out the design of the figurine once they have opened the packaging.
"So it's made me realise about plastic packaging and whether I really need this item and it's just really given me a wake-up call and changed my perspective."
The corporation behind Oreo has filed a lawsuit in the US against the budget supermarket Aldi, accusing it of "blatantly" copying the packaging of its famous snacks.
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