ethos vs. logos

ethos

noun

  1. Sociology. the fundamental character or spirit of a culture; the underlying sentiment that informs the beliefs, customs, or practices of a group or society; dominant assumptions of a people or period:

    In the Greek ethos the individual was highly valued.

  2. the character or disposition of a community, group, person, etc.
  3. the moral element in dramatic literature that determines a character's action rather than their thought or emotion.

logos

noun

  1. (often initial capital letter) Philosophy. the rational principle that governs and develops the universe.
  2. Theology. the divine word or reason incarnate in Jesus Christ. John 1:1–14.