Asa

The ASA says because of the risks involved, cosmetic surgery should be portrayed as a decision that needs time and thought, rather than urgency to book quickly and grab a deal.

The ASA says liquid BBLs would carry some level of risk to the patient, such as infections.

Three of the clinics - Beautyjenics, Bomb Doll Aesthetics and Ccskinlondondubai -did not respond to the ASA's inquiries.

Rejuvenate Clinics said it has reviewed ASA guidance and will remove all references to time-limited offers and state in ads that the surgery is carried out by a medical professional with ultrasound, to minimise risks and enhance safety.

Dr Ducu said it will ensure it follows the ASA's rules and guidance, that the time-limited Black Friday offer was intended to provide consumers with an opportunity to access the company's services at a discounted rate, and it always encourages consumers to make informed decisions without pressure.