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assure
[ uh-shoor, uh-shur ]
verb (used with object)
- to declare earnestly to; inform or tell positively; state with confidence to:
She assured us that everything would turn out all right.
- to cause to know surely; reassure:
He assured himself that no one was left on the bus.
- to pledge or promise; give surety of; guarantee:
He was assured a job in the spring.
- to make (a future event) sure; ensure:
This contract assures the company's profit this month.
- to secure or confirm; render safe or stable:
to assure a person's position.
- to give confidence to; encourage.
- Chiefly British. to insure, as against loss.
assure
/ əˈʃʊə /
verb
- to cause to feel sure or certain; convince
to assure a person of one's love
- to promise; guarantee
he assured us that he would come
- to state positively or with assurance
- to make (an event) certain; ensure
- to insure against loss, esp of life
- property law another word for convey
Derived Forms
- ˈܰ, noun
- ˈܰ, adjective
Other Word Forms
- ·ܰİ ·۴ǰ noun
- t··ܰ verb (used with object) interassured interassuring
- a·ܰ verb (used with object) preassured preassuring
- ܲa·ܰiԲ adjective
Word History and Origins
Word History and Origins
Origin of assure1
Example Sentences
The stage set resembled a gas station with a neon sign assuring us that Jesus saves — an oasis in the desert, in other words.
And over the opening month of this season, Yamamoto’s confident mound presence has been mirrored behind the scenes, the pitcher becoming more vocal in game-planning meetings and assured in his clubhouse demeanor.
"We have been in detailed discussion between the two governments on the nature of that fundamental reform because it will need to look very different, and I can assure you that it will," he said.
Republican leaders have assured their wobbling colleagues that they intend to root out waste, fraud and abuse only, not cut Medicaid benefits.
"We won't give in... I can assure you that sooner or later, sooner or later, we will win," he said.
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Assure Vs. Ensure Vs. Insure
's the difference between assure,ensure, and insure?
Assure usually means to tell someone something with confidence or to cause someone to know something with certainty—it often means the same thing as reassure. Ensure most commonly means to guarantee or make certain, as in Working hard ensures success. Insure typically means to guarantee against loss or harm or, more specifically, to cover with insurance.
It’s no wonder there’s confusion between the three words—all three are verbs that are based on the Latin root ŧūܲ, meaning safe. Making things even more confusing is the fact that ensure and insure can be used interchangeably in most senses. Still, insure is much more commonly used in the context of insurance, like car insurance, health insurance, and homeowner’s insurance. These kinds of insurance insure you—they give you coverage that provides you with compensation in certain cases and situations.
Ensure is typically used in a more general way in the context of actions that are done to make sure that something happens or is the case, as in We need to ensure that the meeting starts on time.
Assure is always used in the context of communication, especially in situations in which someone is trying to make someone else feel better about something. It’s used in the phrase rest assured.
Here’s a quick cheat sheet to remember the most common uses of each word:
assure = reassure
ensure = make sure
insure = cover with insurance
Here’s an example of assure, ensure, and insure used correctly in a sentence.
Example: She assured me that the company has ensured that every employee has the opportunity to be insured.
Want to learn more? Read the full breakdown of the difference between assure, ensure, and insure.
Quiz yourself on assure, vs.ensure, vs.insure!
Should assure, ensure, or insure be used in the following sentence?
We need to take action to _____ that this never happens again.
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