brand image

Their share prices are particularly badly affected because the president has both decimated their supply chain strategies, and also risks greatly impairing their brand image amongst global consumers.

The problems run deep, and we Democrats need to repair our brand image in very substantial ways.

Kate Hardcastle, consumer specialist at Insight with Passion, said the incident was "a bruise to M&S's trusted brand image".

Their share prices are particularly badly affected because the President has both decimated their supply chains strategies, and also risks greatly impairing their brand image amongst global consumers.

Having two companies with their brand image at stake helps too, she said.