Calgon

Is Calgon the same thing as Woolite, which on the 19-inch screen of our RCA Magnavox seemed to suds up in an identical fashion?

To this day I’m still not sure what Calgon is.

“We all have things that are messy going on in our life, that we would rather forget for a moment. I do, you do, we all do. And truthfully, being out in front of the people for those six weeks was just, ah, my God, such a Calgon bath. And then I’d go back home and deal with the mess. And that’s what I want people to do.”

It’s a refreshing feeling, having these experiences be fully explored rather than idealized, like in a Calgon commercial where it’s like, “Oh, that woman’s having a stressed out day. She deserves a soak in the tub!”

Vicks is running deep-breathing woman-in-bathtub ads so jam-packed with blissful interiority that they feel like old spots for Calgon.