CMA

The CMA said it was not accusing Google of anti-competitive practices at this time, but it has set out a "roadmap" of changes the company could make to its business ahead of a final decision in October.

The firm said it would "work constructively" with the CMA but said the announcement presented "clear challenges" to its UK operations.

Bills for pet owners have risen as corporate ownership has increased - by more than 60% - between 2015 and 2023, figures from the CMA show.

The CMA is currently investigating whether a lack of competition in the veterinary sector has contributed to soaring prices.

The CMA has put forward suggestions of changes designed to make veterinary services more affordable – including price caps on medicines, prescriptions and other services like cremations.