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crown jewels
plural noun
the jewellery, including the regalia, used by a sovereign on a state occasion
Idioms and Phrases
A prized possession or asset, as in The Iliad and Odyssey are the crown jewels of ancient literature , or The software products are the company's crown jewels . This usage transfers the value of royal jewels to some other object. [Late 1800s]
Also, family jewels . The male genitals, especially the testicles. For example, She gave the would-be mugger a hard kick in the family jewels . A slang euphemism, the term dates from the 1970s, and the variant from the early 1900s.
Example Sentences
It is a big deal for the US to share what is often called the the "crown jewels" of its defence technology.
Compared to Power 4 schools that may invest most of its funds into football and men’s basketball, Olympic sports could become crown jewels for smaller athletic departments.
“Essentially, this mine is managing the destruction of one of the largest units in our national parks system, which are the crown jewels of America,” Wilcox said.
Discovery global consumer products, said the DC brand is one of the company’s “crown jewels” and the battle to obtain the licensing rights was highly competitive.
Then, the two crown jewels of that group — defensive linemen Justus Terry and Isaiah Gibson, each top 10 prospects from the Peach State — pulled their commitments.
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