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View synonyms for

crunch time

  1. a period of intense pressure; a critical situation.

    It's crunch time for high-tech companies.



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Word History and Origins

Origin of crunch time1

1975–80
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Idioms and Phrases

A period when pressure to succeed is great, often toward the end of an undertaking. For example, It's crunch time—we only have two more days to finish. This term employs crunch in the sense of “a critical situation or test.” [Slang; 1970s]
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Example Sentences

Examples have not been reviewed.

"He showed working-class lads you could wear nail polish, model for Armani, champion grooming rituals - and still bend a free-kick past the keeper at crunch time. All while embodying a very traditional ideal: devoted husband, hands-on dad, family first."

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“He already is steeped in these issues, he knows what the facts are. He knows all the players. It’s crunch time.”

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UCLA’s leading scorer struggled in crunch time: Betts missed all three of her fourth-quarter shots — two of which Watkins swatted away on her way to a career-high eight blocks.

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Now it’s crunch time and we have to show our quality.”

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But nothing to show for it after another choke at crunch time.

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