dataveillance

Dataveillance has become so pervasive that it now seems almost reasonable to trade off privacy for a social life.

Experts on wearable technologies and digital profiling have started saying that we need to shift from talking about surveillance to talking about dataveillance.

Indeed, many commentators have recently shown how seemingly harmless practices of dataveillance reproduce social inequality.

The most successful companies make their dataveillance part of their marketing.

These practices evolved under strict European Union data privacy guidelines that make dataveillance harder online, but easy offline.