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dynamic pricing
noun
- commerce offering goods at a price that changes according to the level of demand, the type of customer, or the state of the weather
Example Sentences
Being able to spend a few pounds and take in music is something that is increasingly rare, with major concerts often costing three figures, aided by controversial dynamic pricing systems - where the cost can increase if demand is high.
Ticketmaster subsequently denied using "dynamic pricing" to manipulate prices.
Amid the fall-out, Oasis issued a statement saying they had no "awareness that dynamic pricing was going to be used" in the sale of tickets for the initial dates.
The CMA did not comment on the issue of dynamic pricing, but said that Ticketmaster made it difficult for Oasis fans to make "informed choices".
For some tours, including Beyoncé's last one, prices go up as they are adjusted, based on demand, due to Ticketmaster's "dynamic pricing" scheme.
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