Ella

When this was put to some of the leading brands, the market leader Ella's Kitchen told the BBC it agreed with all three points.

Currently, among the brands investigated by Panorama, the companies Piccolo, Ella's Kitchen and Aldi promote their fruit-based pouches to babies as young as four months, despite the NHS and World Health Organization saying babies should not be given solid food until about the age of six months.

Ella said she was "truly ecstatic" and said the atmosphere would be "unforgettable".

Sarah Howlett, who submitted an application for her 10-year-old daughter, agrees and thinks having an agent "would have definitely increased Ella's chances".

"Ella was very excited to enter and even though she was disappointed not to get further in the process, it was just a dream for her to just apply."