Eton

“My go-to argument is that they're good. And my second go-to argument is that there are many socially acceptable desserts that are technically cookie salads that most people have already had, like banana pudding, tiramisu and Eton mess. It’s just the name that people are getting hung up on.”

He'd just left Eton and was on a gap year before his military training at Sandhurst.

After teaching at Eton for two years, he joined the Foreign Office and also worked at MI5 and MI6.

Not as much as Goodison Park itself but the time-honoured rituals that take place after weaving their way through the terraced houses that landlock the stadium in Winslow Street, Eton Street, Neston Street and Andrew Street.

While some famous schools, like Eton and Harrow, charge about £50,000 a year, the average is about £15,000.