fad

So is just a fad or will it stick around?

"This is a choice between a Conservative Party that stood up for common sense and a Labour Party that bent the knee to every passing fad," she said.

And as soon as another fad has replaced the trend, the cycle will repeat.

Such staggering numbers certainly warrant the question: How has a mobile game outlasted the fads and maintained such a grip on its fans?

One parent waves off their teenager’s sudden interest in politics as a fad, like eating macrobiotics.