fest

“Transportation, communications, ticketing, security, the fan fest,” Freedman said.

The fest sold out its first year and became a key stop on the seasonal festival circuit, famous for its collaborative “superjams” between top acts and drawing one-of-a-kind sets that incldued D’Angelo’s long-awaited return to live stages and the final show from the Beastie Boys.

In 2008, he worked with local promoter Another Planet to found Outside Lands in San Francisco’s Golden Gate Park, another ambitiously mixed-genre fest that grew to become a peer of Coachella’s in Northern California.

There was a preseason fan fest in San Diego.

Summer Game Fest kicked off the annual preview marathon in the US last night as some of the industry's major studios tried to grab attention with new reveals and glossy trailers.