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View synonyms for

focus group

noun

  1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.



focus group

noun

  1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word History and Origins

Origin of focus group1

First recorded in 1975–80
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Example Sentences

Examples have not been reviewed.

OK, which focus group asked for soap made from Sydney Sweeney’s dirty bathwater?

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It seems the only principle he consistently defends is the last he heard in a focus group.

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"It seems the only principle he consistently defends is whichever he last heard in a focus group. So I ask him, is there any belief he holds which survives a week in Downing Street?"

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Two members of the focus group, a Latina who works in finance and a white man who is retired, offered these pointed responses:

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“It is a closely guarded family recipe that has been handed down through the generations,” Greif said, adding that focus group data showed the brand’s canned products were “just as good as homemade.”

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