focus group

Two members of the focus group, a Latina who works in finance and a white man who is retired, offered these pointed responses:

“It is a closely guarded family recipe that has been handed down through the generations,” Greif said, adding that focus group data showed the brand’s canned products were “just as good as homemade.”

"You think they are going to be nutritionally good for your child," said one parent, Hazel, during a focus group on baby food pouches at Leeds University.

That has resulted in cliched language that tests well in a focus group but feels inauthentic to real voters who do not actually care, in practice, about Bipartisan Solutions to America’s Policy Challenges.

“If Southwest Airlines had assembled a focus group and asked them ‘what's the stupidest thing that we could do to ruin our company,’ this is what they would have come up with,” Doug Gladden, a Texas-based lawyer, wrote.