Garamond

This has a larger x-height than, for instance, the popular typeface Garamond.

Compared to Sustainable Serif at 12 point size, “for Garamond to have the same size of the letter, it has to be scaled up to 15.2 point size,” Mr Stobberup says.

Typefaces like Garamond also have thinner lines and strokes, which can fade on the page as point size is reduced.

You’ll immediately want to change your font to Garamond and start saying things like “Toodle-pip, darlings!”

He also loves to mention typefaces — Bembo, Baskerville, Garamond, Caslon and Janson come up a lot — and the names of beautiful papers: Amalfi, Fabriano, Nideggen.