General Court

The city’s General Court went further.

"We are disappointed with today’s decision as previously the General Court reviewed the facts and categorically annulled this case," Apple added.

The EU General Court said in its judgement that the U.S. fast food giant failed to prove that it was genuinely using the Big Mac name over a five-year period for chicken sandwiches, poultry products or restaurants.

“The decision by the EU General Court does not affect our right to use the ‘BIG MAC’ trademark,” the company said in a press statement.

The EU General Court said a lack of evidence justified their removal from the list of persons submitted to restrictive measures between February 2022 and March 2023.