GTA

"I think if you're going see a game that's going to be able to charge more, look out for when GTA 6 gets a release date later in the year," he said.

It's due to land in autumn, 12 years after prequel GTA 5 arrived on PlayStation 3 and Xbox 360, breaking launch records.

The release of GTA 6 is expected to have an impact on the wider games industry.

He says a big hit - especially one with the cultural resonance of GTA - can get more people "in the mood to buy video games" and publishers want to capitalise on that.

Avoiding the juggernaut of GTA 6 will likely mean other publishers launch their new games early in the year or even hold them back to early 2026.