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high concept

noun

  1. a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.


high concept

noun

    1. popular appeal
    2. high-concept ( as modifier )

      Baz Luhrmann's high-concept Romeo and Juliet

“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word History and Origins

Origin of high concept1

First recorded in 1980–85
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Example Sentences

Examples have not been reviewed.

This is obviously a very high concept, but I think the subtext is that everyone’s got something.

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Embracing the increasingly cinematic aesthetic of stand-up specials, his new hour, which he directed and is actually closer to 50 minutes, takes his act and wraps it around an intricate high concept.

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The difference between a beat tape by Kendrick Lamar and his most recent high concept polish, for example.

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The limited-edition soda is the latest in the company’s Creations line, which has featured other short-time soda offerings around other high concept “flavors,” including Coca-Cola Move, Coca-Cola Dreamworld, and Coca-Cola Soul Blast.

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The epitome of low-budget high concept, this impressively sustained but often irritatingly overwritten real-time exercise features an ever-assured Johnson as a streetwise young traveler and Sean Penn as her very loquacious cab driver.

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