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"We don't care about sales to the United States," says Hu Tianqiang as one of his toy fighter jets flies past our heads.

Hu's stall, Zhongxiang Toys, sits inside the world's biggest wholesale market in the small Chinese city of Yiwu.

Mr Hu, too, is on the frontline.

It taught Yiwu a lesson, summed up by Mr Hu: "Other countries have money too!"

Mr Hu, for instance, says around 20%-30% of his business came from US buyers.