kantar

The £1 promise was Poundland's "most compelling proposition", says Howard Lake, a retail consultant at Kantar.

It stocked so many different products – from food to clothing, to homewares and baby products – that it became, says Kantar's Howard Lake, a "supermarket-general store hybrid".

Between June and August 2011, market research company Kantar conducted a poll of "nearly 54,000 adults in 39 countries" and concluded United had 659 million global "followers".

According to market research firm Kantar, Britons spent about £2.8bn on fried chicken from fast food shops in the year to 20 April.

Beyond small businesses, broadcast network ABC also stands to benefit from airing the show — in 2020, a 30-second ad during the telecast cost $2.15 million, on average, according to marketing data firm Kantar.