Kollywood

“We have started calling it the Indian film industry, as opposed to dividing it into Bollywood, Tollywood or Kollywood,” said Rao.

Tamil nationalism is often infused into Kollywood, as the Tamil cinema industry is known.

Because cinema is such a fundamental piece of the music landscape in India, there’s a large section of playlists that feature songs from Bollywood, Tollywood, Kollywood, and Punjabi actors.

India’s other movie industries — including Kollywood, Mollywood and Tollywood, which produce movies in the Tamil, Malayalam and Telugu languages, respectively — are also starting to open up about the treatment of women in the business.

Its plot is standard fare, particularly for Kollywood, the Chennai film industry: boy meets girl, falls in love, gets rejected – and pursues her anyway.