Kuiper

“Millions of dollars have been spent on ranges, tracking dogs, cameras, helicopters, fancy alarms and fences, and none of it was bending the curve or making a significant inroad in reducing poaching,” Kuiper said.

It can also carry more satellites, and Bezos wants to use it as part of his Project Kuiper, which aims to deploy thousands of low-earth satellites to provide broadband services.

Because Charon is just over half the size of Pluto, the two bodies then began orbiting each other in a cosmic dance in the Kuiper Belt beyond Neptune’s orbit.

These include 18 launches for another US billionaire, Jeff Bezos, who wants to establish a constellation of internet satellites he calls Kuiper.

But that only goes so far - what benefits can Kuiper, its satellite division, bring to Whole Foods, its supermarket chain?