lifestyle

For years Allègre has partnered with fashion, music and sportswear companies in an effort to make PSG a lifestyle brand connected to a soccer club rather than the other way around.

The comic often made his lifestyle the punchline, mainly taking aim at his own weight and Mexican identity.

Asia has a strong heritage of baked goods, but with rapid urbanisation, and changing lifestyles demand for on-the-go convenience foods is growing steadily.

As in other walks of life an individual's lifestyle choices change with age - and perhaps T20 can be the gateway to fans whose tastes alter later in life.

"He was living in a nice address in Ravenshead, he had nice cars, he was leading a nice lifestyle but did not have any form of genuine employment to our knowledge," the detective said.