Ludhiana

A pop star may wear Balenciaga or Indian designer Manish Malhotra's opulent creations; perform anywhere from Ludhiana city to London; dance with Beyonce around Dubai's Burj Khalifa, atop a luxury car, or in a British mansion - but they always wear their Punjabi identity on their sleeves.

For 50 years, his family's clothing business in India's northwestern textile city of Ludhiana has made jackets, sweaters and sweatshirts.

Others like Jatin Khurana in the northern city of Ludhiana are experimenting with flavours.

He went to school in Ludhiana and then on to Chandigarh University in the early 1990s to study law.

On a recent bright morning, Satwinder Kaur Satti, who heads Abbnhi, a support group for left-behind women, was talking to visitors in her home in Ludhiana when her phone rang.