mainstreaming

With the rise of Trumpian propaganda and disinformation, this radical conspiracy theory about a deep state and its enemies from within was going viral and eventually became the hegemonic mainstreaming narrative.

The brash electronic group’s 1997 LP “The Fat of The Land” had topped charts in the U.S. and heralded the mainstreaming of underground rave culture, which would morph into the EDM boom here a decade later.

But long before the pandemic moved us to take up meditation or practice our breathing techniques, there was Adult Swim’s late-night block, a loopy feast for the head merging absurdist comedy and art and mainstreaming anime.

This may be an effort to mitigate the audience’s urge to divide attention between second screens or to capitalize on the mainstreaming of closed captioning in streaming content.

This mainstreaming is something I’ve been calling out throughout the 25 years I’ve covered Latino politics.