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View synonyms for

market research

1

noun

  1. the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.



market-research

2

[mahr-kit-ree-surch, -ri-surch]

verb (used with object)

  1. to conduct market research on.

market research

noun

  1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends

“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word History and Origins

Origin of market research1

First recorded in 1925–30

Origin of market research2

First recorded in 1965–70
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Example Sentences

Examples have not been reviewed.

However, Bill Ray, an analyst at market research firm Gartner, says that some drones can now launch pyrotechnics, for a firework-like effect.

From

According to market research firm Kantar, Britons spent about £2.8bn on fried chicken from fast food shops in the year to 20 April.

From

Data from market research firm Mintel suggests that hiking jumped in popularity during the Covid pandemic, but Mam Tor has become a particularly sought-after destination, even compared to other places in the Peak District.

From

According to one Counterpoint, a global technology market research firm, as much as 80% of Apple's iPhones intended for US sale are made in China.

From

One bright spot: California is seeing less negative sentiment and a proportionally smaller decline in consideration for travel, according to Visit California, citing data from market research firm YouGov.

From

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