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market research
1noun
the gathering and studying of data relating to consumer preferences, purchasing power, etc., especially prior to introducing a product on the market.
market-research
2[mahr-kit-ree-surch, -ri-surch]
verb (used with object)
to conduct market research on.
market research
noun
the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
Word History and Origins
Origin of market research1
Origin of market research2
Example Sentences
However, Bill Ray, an analyst at market research firm Gartner, says that some drones can now launch pyrotechnics, for a firework-like effect.
According to market research firm Kantar, Britons spent about £2.8bn on fried chicken from fast food shops in the year to 20 April.
Data from market research firm Mintel suggests that hiking jumped in popularity during the Covid pandemic, but Mam Tor has become a particularly sought-after destination, even compared to other places in the Peak District.
According to one Counterpoint, a global technology market research firm, as much as 80% of Apple's iPhones intended for US sale are made in China.
One bright spot: California is seeing less negative sentiment and a proportionally smaller decline in consideration for travel, according to Visit California, citing data from market research firm YouGov.
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