modesty

Around the same time, the bathing suit business took off, as war-time fabric rationing lifted and the culture shifted to allow less modesty and more playful expression.

"You can hide your modesty with your cross," he quipped.

The hosts of "Girls Gone Bible" frequently speak about "staying pure," telling their followers that sex before marriage "ruins lives" and that "modesty is very important" if women wish to avoid appearing "promiscuous."

Many Muslim girls and women wear the hijab, an Islamic head covering, as a symbol of modesty.

At Vanity Fair's Oscars afterparty, Julia Fox wore a mesh dress with only long wavy hair to cover some of her modesty.