Mondeo Man

That was a nod to the concept of the "Mondeo man", popularised by Tony Blair at the Labour Party Conference in October 1996.

And so Mondeo Man was created.

So the Mondeo is going and Mondeo Man has taken his place in history - replaced, no doubt, by SUV Steve, and Crossover Kate.

This recent habit of reducing people to types – Worcester Woman, Mondeo Man, White Van Man, Essex Girl – would have appalled Eliot.

Earlier in his career, some of his European Tour professionals called Fitzpatrick the “Mondeo Man,” for owning a four or five-year-old Ford Mondeo.