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on-message
[ on-mes-ij, awn‐ ]
adjective
- focused on the central theme or official message of a political, business, or other organization:
The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.
on message
adjective
- on-message when prenominal adhering to or reflecting the official line of a political party, government, or other organization
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Word History and Origins
Origin of on-message1
First recorded in 1995–2000; on ( def ) + message ( def )
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