own brand

noun

Also calledown label
1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
2. ( as modifier )
  own-brand products

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Example Sentences

Examples have not been reviewed.

Creators learned as they went, figuring out who to hire for their teams and how to negotiate their own brand deals.

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"Each star brings their own brand of modern-day hysteria," says the Evening Standard's celebrity reporter Lisa McLoughlin, "the kind fuelled by social media virality and fan video edits".

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Deputy Jose Munguia said in his internal affairs interview, he and Meiser asked the gang leaders to avoid killing anyone or hurting deputies when they dispensed their own brand of discipline.

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“Today’s shoppers want their own brand, they want their own identity.”

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Speaking of rule breakers, how wonderful to watch Drew slap her own brand over the bat signal.

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own owner

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