Oxo

Tupperware is the most famous name in the game, but it has big competitors like Rubbermaid, OXO, and Pyrex.

Most people, I think, still have a positive association with the name, and Tupperware’s problem is that the company doesn’t actually get paid when someone offhandedly refers to their Rubbermaid or OXO container as “Tupperware.”

“We’ve all learned to love OXO Good Grips utensils and other simple, practical designs that work, so we can learn to love grab bars, too,” she said.

Lit-up landmarks that will go dark for the hour include the Barbican Arts Centre, the Old Bailey, Tower Bridge, and the OXO Tower.

The installation, which acts as a homage to the show's regeneration process, will be on show near the Oxo Tower until Monday.