price point

“I always advise clients to go after the actual selling concession to offset your clothing costs versus going after the actual price point.”

With such a low price point, the combo itself isn’t lucrative, but a part of Costco’s “broader strategy to distinguish its warehouses,” CNN reported.

While China is not unwilling, he adds, "they are very much stuck on what's the right price point".

But as more Americans see the appeal in these bunkers, companies are offering doomsday-prevention solutions at a relatively more affordable price point — with "relatively" being the key word.

Bezos would like us to believe women can do anything within prescribed limits, whether that means the Kármán line dividing the world from the rest of the galaxy or the price point closing off space travel from the rest of us.