price point

But as more Americans see the appeal in these bunkers, companies are offering doomsday-prevention solutions at a relatively more affordable price point — with "relatively" being the key word.

Bezos would like us to believe women can do anything within prescribed limits, whether that means the Kármán line dividing the world from the rest of the galaxy or the price point closing off space travel from the rest of us.

“We’re obviously aware of the economic conditions out there right now,” Bowser said, stressing that various enhancements to the Switch 2, which include new control schemes and group and voice chat features, have led them to “the right price point.”

“Amazon and Walmart have invested heavily in their apparel sections and offer that at a lower price point,” Wimer said.

But newer brands tend to have a higher price point - Tendai tells me that Ruka's most popular synthetic hair type costs around 2.5 times more than several high street brands.