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price war
noun
- intensive competition, especially among retailers, in which prices are repeatedly cut in order to undersell competitors or sometimes to force smaller competitors out of business.
price war
noun
- a period of intense competition among enterprises, esp retail enterprises, in the same market, characterized by repeated price reductions rather than advertising, brand promotion, etc
Word History and Origins
Origin of price war1
Example Sentences
A mini price war has broken out between mortgage providers, although many of the lowest-rate deals still require borrowers to provide a hefty deposit.
Sainsbury's has forecast that shop profits will flatline or fall in the coming year as the supermarket sector gears up for a price war.
Tesco has said it expects to make lower profits this year amid a growing price war amount the UK's major supermarkets.
That has intensified a price war that further threatens Japanese brands, which are fighting to keep up with cleaner cars of their own.
While PDD's Chinese e-commerce platform, Pinduoduo, has become popular because of its focus on low-cost and heavily discounted products, a growing number of rivals have been adopting similar strategies, triggering a price war.
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