primarily

This could particularly be the case in markets like the UK and Europe, he said, where the app is viewed primarily as a messaging tool with less appetite for content feeds or adverts.

This decline is due primarily to hunting for the pet trade, food, and medicinal purposes.

"My guess is business investment is down a little bit, not massively... primarily because uncertainty is quite high and that will pause it."

Geographically, these emanate primarily from Russia, China, Iran and North Korea, as the four nations co-operate ever more closely to undermine UK and Western interests across the globe.

The list features a range of well-known names, including from the arts, politics and sports, but it is primarily made up of people being recognised for their work in the community, including campaigners and fundraisers.