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prime time

noun

Radio and Television.

the hours, generally between 8 and 11 p.m., usually having the largest audience of the day.

prime time

noun

the peak viewing time on television, for which advertising rates are the highest

adjective

occurring during or designed for prime time
a primetime drama

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Word History and Origins

Origin of prime time¹

First recorded in 1955–60

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Example Sentences

Examples have not been reviewed.

In recent years, the program has dominated investigative journalism in prime time as its competitors “Dateline” on NBC and “20/20” on ABC have moved exclusively into telling true crime stories.

From

The drama made its debut on London Weekend Television in 1971 and became a major prime time series hit for PBS in 1974 when it was imported for U.S. audiences.

From

Once again, she delivered an elite performance in prime time.

From

Put the draft in prime time, and move it from city to city…

From

Fox News provides a steady stream of pro-Trump commentary in prime time and there is no reason to believe the president’s daughter-in-law will divert from that approach.

From

prime the pump primeval

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