ROI

“But I have to say, everyone wants in on the U.S. market, because the ROI is better.”

He named it Roivant — the ROI standing for “return on investment” — and had a clear business model in mind: Buy discount patents for drugs languishing in the development phase, then resurrect them.

Carolyn Lowe, CEO and founder of digital marketing agency ROI Swift that helps sellers on Amazon and other platforms, used to be a part of the Seller Fulfilled Prime program.

The higher your ROI, the more efficient your investment is at making money.

As Allyn pointed out, the ROI may not be worth the headache.