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selling point
noun
a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc..
A generous discount is the chief selling point of the book club.
Word History and Origins
Origin of selling point1
Example Sentences
Its putrid smell is actually a selling point for curious visitors, but it only blooms for a few days every two or three years.
If that is taken in isolation, that is a clear selling point for this latest format.
A robustly growing economy, stable economic policy, falling interest rates, and a graspable positioning in the current global trade tumult as an oasis of tariff stability, are decent selling points in an uncertain world.
Mr Pelling added: "Its proximity to London is a major selling point and it's beautiful."
One of Pop Mart's biggest selling points for collectors is the way their toys are packaged in what's known as blind boxes, which make the experience of getting one like a lucky dip.
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