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selling point

noun

  1. a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc.:

    A generous discount is the chief selling point of the book club.



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Word History and Origins

Origin of selling point1

First recorded in 1920–25
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Example Sentences

Examples have not been reviewed.

Mr Pelling added: "Its proximity to London is a major selling point and it's beautiful."

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One of Pop Mart's biggest selling points for collectors is the way their toys are packaged in what's known as blind boxes, which make the experience of getting one like a lucky dip.

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Cena's return to the ring is part of a "farewell tour" - which has become a selling point for Wrestlemania next month.

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The team behind “American Idol” frames the show’s steadfastness as a selling point in an era of digital overload and cultural upheaval.

From

For Tunie and Duplaix, the historic nature of the project was a major selling point, something that helped entice them back to the grueling world of daytime.

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