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soft launch

noun

  1. the launch of a website in stages, with regular updating

“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012


verb

  1. (tr) to implement the soft launch of (a website)

“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Example Sentences

Examples have not been reviewed.

appears to be a soft launch of the program aimed at enhancing security at airports nationwide began at midnight amid questions about how the new requirement — and lack of compliance by travelers in many states — will affect air travel.

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Woodley on Sunday offered her take at a soft launch and added some “Star Wars” flare.

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American Riviera Orchard enjoyed a brief celebrity-focused soft launch ahead of its intended debut last year.

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This is something of a soft launch of post-leadership McConnell, who said that he’ll have more “latitude” in the final two years of his Senate term to speak his mind.

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The social media trail for American Riviera Orchard evokes a sense of the couple's home in California - and this soft launch for the jam show pictures of the jars in a sunny basket of lemons.

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