Timberlake

Justin Timberlake even got involved.

He knew nearly two decades ago that the viral success of the treadmill video — which the band recreated onstage at the 2006 MTV Video Music Awards between performances by Justin Timberlake and Beyoncé — threatened to make OK Go “a one-hit wonder whose one hit was an exercise equipment stunt,” as the singer put it.

Eyes hidden behind his signature aviators, Storch took up a spot behind a Korg Kronos synthesizer and played along with a handful of the slinky pop and R&B hits he helped create in the early 2000s — not least Justin Timberlake’s “Cry Me a River,” before which he very dramatically ripped a cig.

I remember I met Justin Timberlake — we were in Germany, and he sent a security guard: “Hey, Justin wants to meet you.”

Justin Timberlake, Alanis Morissette, Simple Minds and Texas will also perform at the event on Lytham Green on 2-6 July.