TKO

But some investors were skeptical of that strategy and Endeavor has since sold some of those parts, including a move to combine UFC with WWE in a separate publicly traded firm called TKO.

Endeavor has taken steps to try to boost its stock, including a deal in 2023 to merge its UFC business with World Wrestling Entertainment in a new publicly traded company called TKO.

TKO is expected to take over the operation of some of Saudi's major boxing events, including the mooted super-fight between Saul 'Canelo' Alvarez and Terence Crawford in September in Las Vegas.

TKO Group Holdings, which owns the UFC and WWE, has launched a new boxing promotion backed by investment from Saudi Arabia.

But last year bosses of TKO - the company formed when WWE merged with UFC - announced that Raw would be exclusive to streaming.