unscripted

With its success, the Robertsons proved there was a marketplace for overtly Christian unscripted content.

Filling in for him is a high-wire act, Morrison says, as the show is unscripted.

It's a thing I’m hired for on unscripted, but to be quite frank, I don't really care what anyone's wearing.

Saoirse Cleary, creative strategy director at marketing agency MG Empower, says they incorporate many of the elements that both social media algorithms and audiences favour: strong hooks, engaging captions, heartfelt narratives, and authentic, unscripted moments.

She now returns to her former role as Bravo’s chief, and also will lead Peacock’s unscripted TV unit.