viewership

As people continue to cut the cord and viewership of traditional broadcast television declines — taking with it valuable ad dollars — companies are reallocating resources to their streaming platforms.

Though viewership is down and can drag on a company’s stock price, traditional broadcast TV still makes money, making it important to manage costs and generate profit for as long as possible.

And it did not affect the viewership in any way, shape or form was what we were told.

Surging viewership for March Madness might be able to help Wiedenfels out there, but he’ll no longer have domestic NBA live games as his major trump card for other negotiations.

The international sporting event for athletes with physical disabilities is coming off record viewership numbers in Paris, where the overall live audience grew by 40% compared to Tokyo and by 117% compared to Rio, according to a Nielsen Sports study conducted on behalf of the IPC.